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Jobsite 2012 Brand Campaign

Jobsite Brand Campaign

Fast Facts

  • UK-wide heavyweight activity
  • Targeting ABC1 Adults aged 25-54
  • Multi-media campaign
  • Only job board undertaking such extensive activity

TV campaign

Jobsite's TV adverts ran nationally across terrestrial and satellite channels during October 2010. Our previous TV campaigns ran in October 2008, January 2009, January 2010 and May 2010.

Jobsite most recently advertised on TV in October 2010. The award winning campaign was shown in the ad breaks surrounding some of the UK's favourite shows, which index highly with our target audience.

Take a look at our photos from the shoot of Jobsite's new TV ads.

Jobsite is the only job board that's committed to such extensive nationwide activity, winning you the right candidates for your vacancies. TV is just one part of our UK-wide campaign, which keeps Jobsite front of mind with job seekers.

Mobile advertising

Our award winning mobile campaign sees 15-second edits of our TV ads appear on news, sports and business reports on key mobile sites such as Sky and ITN, plus the news services of the biggest phone operators, including Orange and 3. Our campaign ran in January, February, May and June 2010, and has been hugely successful for us. Our current campaign runs throughout October and November 2010.

Video on Demand advertising

Through VoD technology, Jobsite's TV ads have been seen by candidates viewing selected content online at sites such as ITV Player, 4OD, Sky Player and TalkTalk TV catch up. Our most recent campaign ran in October 2010.

Portsmouth F.C. Sponsorship

Jobsite is main club sponsor of Portsmouth F.C., which ensures that our branding is seen during the live football matches, televised highlights and accompanying press coverage.

Print advertising

The campaign includes national and regional print advertising, which feature Max Beesley.

Digital activity

Our digital activity and search engine marketing ensure that we reach candidates throughout the day. Our dynamic retargeting ads enable us to display personalised display adverts to Jobsite's users as they browse other websites. Banner adverts promoting Jobsite also feature across high traffic, relevant websites of A&N Media.

Combined with our network and partner sites, our brand campaign ensures that we are reaching candidates from all regions and sectors. Jobsite is the job board that’s doing the most to bring you the right candidates, so that we can work for every vacancy you need to fill.

Results

Results from October 2010

  • 110,000 new or updated searchable CVs - averaging over 4,000 per day
  • 911, 000 applications
  • 104,000 new registrants
  • Over 4.4 million visits - from over 2.2 million unique users

Source: Jobsite internal data, October 2010

Testimonials

I've been advocating the use of Jobsite to my clients for quite a few years now. I find their products are exceptional and very attuned to the market. Before their TV marketing campaign started this year, I did find that quite a few new clients hadn't heard of the site but since then, my clients don't give it a second thought - must be the Max Beesley effect!

Helen Taylor, Brilliant Media

SkyBlue has been using Jobsite for the past 3 years, and so far, we have had huge success with our permanent and temporary placements as a result of the exposure on the site and the current advertising campaign. The customer service we've received has been outstanding throughout this time... Remarkably, Jobsite is the only website we consistently use as they keep on exceeding our expectations through their proactive approach to account management.

Peter Coombs, Marketing Manager, SkyBlue

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Awards

NORA Awards 2010

Winner
Best Generalist Job Board
Recruitment Website of the Decade

Onrec Awards 2010

Winner
Candidate Service Award
Innovative Offline Marketing Award
Onrec Awards

NORA Awards 2009

Winner
Best Generalist Job Board
National Online Recruitment Awards

Onrec Awards 2009

Winner
Best Technical Innovation Award
Innovative Offline Marketing Award
Onrec Awards