Online Activity

Search Engine Marketing

Our online activity is underpinned by significant investment in PPC across all of the major search engines to ensure we're prominent for all types of job searches, from the broad to the more specific. We increase our search engine spend by over 50% during our TV campaign periods to ensure we're able to take advantage of the 20-30% uplift in searches on our brand terms that take place during, and in the weeks, following our TV advertising.

Social

We're always looking for innovative new ways to connect with potential job seekers online and our latest activity involves showing our TV ads to people as they play games online. When we trialled this in October and November 2011 we had over 100,000 people watching the ads. We've also launched a fun visual based survey looking at what type of worker you are, which people can easily share across social networks. Over 11,000 people completed this survey during our trial in Autumn 2011.

Display/Banner Ads

For the first time in January 2012 we're doing some banner advertising which will exclusively reach people that have never used Jobsite before. We'll be showing our TV ads to these people within engagement banners across leading websites including Comscore's top 500 sites, providing us with coverage of over 87% of the UK online advertising network. These banners enable people to search for a job without leaving the site that they're on. We also run banner adverts across sites within our group including Mail Online, Metro and Motors as well as over 200 local news sites run by our partner Northcliffe Media, promoting the same CV upload message as our TV adverts.

Dynamic Retargeting Ads

Retargeting technology enables us to show viewers personalised banners ads, which include jobs similar to those they've previously viewed at Jobsite.co.uk.

Our display ads aim to encourage people back to Jobsite to apply for jobs and you may see them appearing on popular websites.