TV Adverts

Building on the success of our previous TV campaign from 2008-2010, we filmed a number of new adverts to run from 2011.

Max Beesley continues to front the ads as he connects extremely well with viewers and ensures the adverts stand out and are memorable. We also signed award winning film director Mike Leigh to direct our new ads, which means they are fantastic quality.

The four adverts below air in January 2012 for 4 weeks at the busiest time of year for job hunting. The mixture of 30 second and 10 second ads also means we can be on TV more frequently and develop stronger awareness with job seekers.

Our January TV advertising runs across over 200 terrestrial and satellite channels, around a diverse mixture of programmes to ensure that we're seen by high numbers of potential job seekers from all sectors across the UK. In fact, we'll be reaching 82.5% of the UK working population, which is over 32 million people, through our January advertising activity. Each individual will also see the ads an average of over 6 times during the 4 weeks.

The new Jobsite ads continue to concentrate on the theme of inertia, but expand on the previous campaign by tapping into wider reasons for not changing jobs, such as fear, burying your head in the sand, and fantasising about a new job but doing nothing about it. This is a reflection of the different job hunting climate now than in 2008. The ads are also very much on people's side, rather than on their case, as our research showed that people wanted support with their job search.

To build on the success of our previous TV advertising, we've kept our key message as 'upload your CV to Jobsite', which we know engages candidates as well as putting them in control of their job hunt. However, this time we've focused on the simplicity of uploading your CV – which takes 10 minutes – as we know this is key to attracting passive job seekers.