is Europes first, and the UKs largest chain of Art &
Craft Superstores. Part of Dorset based HobbyCraft Group Ltd, who
also operate two large Haskins Garden Centres in Bournemouth and
Southampton, the concept has grown rapidly since the opening of
the first HobbyCraft Superstore in Bournemouth (Summer 1995), and
currently trades from NINETEEN Superstores.
opening programme is underway with the aim of enabling everyone
in the UK to be within travelling distance of a HobbyCraft Superstore.
Over the past two years the number of Superstores has doubled. The
first to open in 2000 is located at Century Park, Bushey, Watford.
of the HobbyCraft Group Ltd business were established back in 1882
as a nursery and market garden, and subsequently developed to become
the leading supplier of nursery stock in Dorset.
the last 25years under the direction of Warren Haskins, as the company
has developed the Garden Centres in Dorset and Hampshire, innovated
and rapidly expanded the HobbyCraft Superstores, a business with
national and international recognition has resulted.
Superstores typically stock approx. 40,000 Art and Craft products;
Almost certainly the biggest selection of dried flowers, silk
flowers, fruits, pots, baskets and specialist floral display
materials ever seen.
Tapestry, cross-stitch, embroidery, appliqué, patchwork, quilting,
ribbons, lace, sequins
if you cant see it, you cant
All the tools, media and equipment you need to create a gallery
of masterpieces. Not only oils, acrylics, pastels, watercolours,
but collage, decoupage, silk, glass, china and other special
Kits and components galore including clocks, paint your own
figures, jewellery, candlemaking, frames, stencils, rubber stamps.
A hundred and one ideas to kick start your imagination.
More remedies for rainy days and holiday blues than you thought
possible. Mountains of goodies to keep little hands and minds
busy, plus junior ways to follow in mum and dads creative
are also able to see demonstrations, or take part in a varied selection
of Craft Workshops designed for both adults and children.
customers are not just Crafters who are already inclined to make
things, but a vast and untapped number of people who want to, and
previously might have been overwhelmed by their lack of knowledge
or where to source materials.
conducted by ICM in March 1998 identified customers are higher than
the UK average amongst 35-54 age group and more likely to be female.
Such is the popularity of HobbyCraft, that over 33% of customers
have travelled more than 10 miles to the Superstore.