You're probably wondering where this all came from. Well, it started from within the company: 2005 saw us celebrate our 10th birthday, and like all great milestone ages in your life it gets you thinking. We realised how much we've changed as a company and how much we have changed as individuals over the last 10 years. We realised that different people want different things from their work life, will need different management and will be attracted by completely different things. We also realised if the individual doesn't match the company culture - it is a lose-lose situation for both parties.
And as we are all about job-seeking and introducing jobseekers to recruiters we thought we might be able to use something like this on our site.
So we started researching it - first through focus group discussions with jobhunters (and free pizza), then with a survey of 5000 individuals.
From this we discovered that there are five different work segments.
And then by chance we met Dr Paul Morgan and found out that we just had landed a breakthrough - our segmentation was backed by 50 years of academic research and is used in many sports teams and even in overcoming apartheid in South Africa.
The new Jobsite framework goes beneath the surface descriptions of the different work types and identifies the deeper world of workers' views. It recognises that people's values and motivational drivers are fluid and will change according to life circumstances.
It also recognises that you can't separate work and life, so instead of the post-modernist approach it is a holistic one.
It obviously changed everything for us: our own recruitment, how we train and manage our staff, our website and most importantly our understanding of people like you.
All this from a little chat about birthday cakes…
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