You may well have seen our new ads on TV by now, but here’s the behind the scenes story of how it all happened with a guest post by Hooper Galton, our advertising agency who created the new Jobsite TV adverts.
So, before you knew it, the 23rd November 2010 was upon us; the start of the shoot. Max Beesley had landed safely from Stateside, costume and rehearsal days with Mike Leigh had gone well and we were all good to go.
Or so we thought….
Bleary-eyed but excited, everyone arrived on set for a 7.30am call at 3 Mills Studios tucked away in East London. First up, one of the more complicated ads with Max delivering his dialogue from within a purpose-built elevator, complete with sliding doors and lift buttons. Max did his stuff. Mike was happy. So were we. One down. Eleven to go.
However, a few takes into the second set-up and disaster. Crossroads, the production company informed us a technical problem had developed with the camera. A new one was ordered immediately from West London. The crew took an early lunch. We all crossed fingers for the afternoon session.
Continue reading “Primal Scream, Skateboarding Scottie & one very large tarantula” »
We’re so excited about the launch of our new advertising campaign on Monday that we think we may burst. To try and avoid this we thought we’d share one of the new TV ads with you now.
The ad below examines the role that fear of starting a new job plays in holding people back from looking, even though they’re miserable in the job that they’re in. It seeks to reassure people that looking for a new job doesn’t need to be as difficult or time consuming as they may think. Uploading your CV to Jobsite takes less than 10 minutes and then companies can get in touch with new jobs for you. It couldn’t be simpler.
This is just one of four new TV ads that you’ll see for Jobsite between January 10th and February 6th. The others also look at the reasons that people use for why they’re staying in a job where they’re unhappy rather than looking for something new. We’ve pulled out all the stops to make this the most heavyweight campaign yet so the average person should see the ads seven times during the four weeks.
Continue reading “We can’t wait until Monday” »
Guest post by Dave Westland from Hooper Galton, Jobsite’s advertising agency who created both the original Jobsite campaign in 2008 and the new campaign coming in Jan 2011.
It’s a well-known fact within the music industry that you don’t hold your breath for a band’s 2nd album, especially if their 1st has blown everyone away. The Stone Roses took over 5 years to produce a follow-up to better their eponymous debut and when ‘Second Coming’ eventually did break, it also broke up the band, so arduous had it been to scale the same heady heights.
So, bearing this in mind, it was with slightly trembling lips and sweaty palms that we approached the Jobsite brand brief handed to us in September by Felix, Jobsite’s Marketing Director
Naturally with the success of the first campaign, we wanted to move the campaign on yet at the same time not depart from the inertia insights that we knew struck a chord with every potential job seeker.
Continue reading “The curse of the 2nd album” »
We have a lot of exciting news to share with you about our new TV campaign coming in the new year, but it’s great to get another angle on things, so it gives us great pleasure to introduce a guest blog from Thomas Hebditch at our Digital agency Yodel Digital who have worked with us to create our award-winning digital campaigns and have some great things planned for 2011…
Jobsite is one of the UK’s leading premier job boards offering a wide range of careers looking to influence and change the lives of many, but Jobsite is more than just a job board, Jobsite is a visionary brand that is embracing a wide range of new media and integrating it into their advertising campaigns to communicate their message with a whole new audience. This aspect of their forward thinking is what is setting them apart from not only their competitors, but the majority of brands competing for a share in the consumer’s ‘mental workspace’.
To take the “leap” into new media and more specifically, mobile, has a foresightedness that many in businesses don’t currently have.
Continue reading “More than just a job board by Yodel Digital” »
Our current brand campaign, which has been running since 2008, has seen huge benefits for both our clients and candidates. It’s provided recruiters with a greater choice of relevant candidates, both applying to their vacancies and to search from in our CV database and for candidates, the campaign has seen a greater number of vacancies on the site and more recruiters looking at their CVs.
To ensure we continue to provide the best service we’ve invested heavily in new adverts, which will launch on January 10th 2011.
The new adverts
We’ve created new adverts for TV, mobile, video-on-demand (VoD), print and digital. They’re an extension of the previous campaign with Max Beesley continuing to star and the call to action remaining ‘upload your CV.’
To ensure the ads are of the highest quality we signed BAFTA award winning director Mike Leigh, who has done a fantastic job.
For the new campaign we’ve made a mix of 30” and 10” adverts and will only be running some of the creatives in January so that we have fresh ads to run in others bursts throughout 2011.
Continue reading “New Jobsite adverts for January 2011” »