There were some real Lights! Camera! Action! moments at last week’s TruLondon, the Jobsite sponsored three day social recruiting unconference. We set up a film studio so that we could bring you advice and insight from some of the leading career and recruitment specialists in the UK and US.

There were many debates around employability and the difficulties facing job seekers. From graduates to more experienced job hunters, we heard lively and informative exchanges, and were really pleased when some of the speakers agreed to take part in a live chat to talk about the issues and their experiences.

You can watch them here:

Three pieces of advice to really look out for:

1. Network – everyone stressed the importance of getting out and about and meeting people. You never know who can open the door for your next opportunity. Listen to Rhiannon Hughes talk about how a conversation through Twitter on restaurants in Leeds led to her current job (2m,30s)
2. Be bold & open minded – many job seeking graduates only apply for traditional training schemes with large companies. Our panel talk about the benefits of developing skills within SMEs (10m,30s) and hear Charlie Duff (editor of online magazine HR Zone) talk about the risks she took to try and break into journalism (11m,45s)
3. Ask Questions – don’t be afraid to ask as many people as you can for advice, guidance and insight. Damon Klotz explains how he absorbed as much as he could from his ‘Yoda’ like lecturer, using questions to show his true passion and energy for his chosen profession (14m,15s)

We hope you enjoy the chat.

We’ll be bringing you more advice and conversations from the Jobsite Studios at TruLondon soon, so stay tuned!

Launching a new TV advertising campaign is without doubt exciting but once it’s successfully gone live there’s no time to put your feet up as then the work begins on evaluating its effectiveness.

The first thing we look at is website traffic and activity, as this data is easy to access and shows us quickly whether our TV ads are driving action. For the January campaign (10th January-6th February) we saw:

• 4.95 million visits – 12% up on our January 2010 TV campaign
• 1.12 million applications to Jobsite vacancies – 9% up on our January 2010 TV campaign
• 173,900 new searchable CVs added to our database, taking it to just under 2 million
• 144,000 registrations – 5% up on our January 2010 TV campaign
• The highest number of daily applications ever (51,922)
• Record breaking numbers of visitors in a day (182,757)

To provide a valid comparison you need to think about what you benchmark the data against. If you look at it versus December then it’s going to appear even more successful as December is naturally a quiet job seeking month. Having done TV advertising in January 2010 this allows us to do a like for like comparison and see clearly how the new campaign is performing.

You also need to bear in mind the wider climate as in January 2010 there were higher numbers of people looking for work as a result of the recession and redundancy. Whilst there are still people being affected by this now there is certainly more confidence and people choosing to leave one job to go to another.

Continue reading “Evaluating the success of TV” »

Take a look at the February 2011 edition Jobsite’s recruiter newsletter.

Headlines include:

• The latest insights into talent communities – videos from TRU London
• The new edition of Jobsite’s Online Recruitment Quarterly Market Tracker report
• Entrepreneur stories blog – featuring an exclusive post by James Caan
• Plus January’s performance stats

Click here to read the February 2011 newsletter online.
Continue reading “Recruiter News, February 2011” »

One of the hottest topics debated at last week’s Jobsite sponsored TruLondon Social Recruiting unconference was Talent Communities…particularly ‘what are they’ and ‘how do you leverage them’?

We took part in quite a few discussions about this, and were able to talk to some of the sector’s leading practitioners from the UK and US.  It was an honour to get two of the keynote presenters, John Sumser and Lucian Tarnowski, into the Jobsite studio to expand upon their views.

Watch them here:

Continue reading “Top 5 things you need to know about ‘talent communities’” »

Fashions come and go but when it comes to dressing for the office there are certain rules that always apply. Show that you are a serious employee who has management potential by following these office style tips from Audrey Hanna of corporate stylists Colour Me Beautiful

Ten tips to show that you have management potential:

1. Always buy the best you can afford – it really does show.
2. Wear clothes that fit – be sure that your clothes are appropriate for your body shape and are tailored so that you can move freely. Tight shirts, jackets or trousers all send out a poor message, as do jackets which are too big. Continue reading “Dressing for the office – what your clothes say about you” »