What does Jobsite’s sponsorship of Portsmouth FC mean for you as a recruiter?
Jobsite’s sponsorship of Portsmouth Football Club will help us bring you more high quality CVs and relevant applications. Let’s look at the facts:
Football is the most popular sport in the UK with 25 million adult fans. Becoming main club sponsor of Portsmouth FC helps us to reach this new huge audience of potential job seekers.
Research during our TV campaign showed that some of the programmes that matched highest with our target demographic were football matches. Putting adverts in the half time ad break is one thing, but having branding throughout the game, constantly in view, is another thing altogether. There were 23 televised Portsmouth matches last season, which means we should see over 7,000 hours of Jobsite branding on TV this year.
Jobsite is now highly visible on Match of the Day, which is the perfect fit for our target audience demographic. Its audiences average over 4 million viewers per show but, as it’s a BBC show, it’s somewhere we couldn’t have shown our TV ads.
UK-wide branding across Premiership Football
With 19 other teams in the Premier League from key regions across the UK, Jobsite is getting unrivalled brand exposure to hundreds of thousands of new candidates – both when they visit Fratton Park and when Portsmouth play away games.
In addition to TV, the Premier League attracts huge coverage across national and local newspapers, magazines and online, which means the Jobsite brand will reach more candidates than ever before.
For more information about getting the most out of advertising with us or our sponsorship deal, call your account manager on 0844 561 9000 today.
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