Group capabilities provide Jobsite clients with extensive opportunities to engage with their target audiences

12 July 2009 – Jobsite today announce the launch of a new product which enables their clients to have extensive reach to their target audience through advertising across the A&N Media/digital portfolio. Consisting of some of the UK’s largest websites such as MailOnline, Northcliffe, The Independent, Metro and Motors, Jobsite can now offer recruiters the opportunity to take their brand or vacancies to relevant jobseekers across these platforms.

Through carefully segmenting users by criteria such as sector, location, salary and skills, recruiters’ can now put their brand and vacancy display advertising in front of the candidates relevant to them as they visit sites within the A&N Media/digital portfolio. With a claimed reach of 71.8% of the UK’s online population this new offering will significantly enhance the effectiveness of a client’s recruitment campaign.

Additionally, to ensure recruitment remains cost effective, Jobsite are providing recruiters with a co-branded template that can accommodate up to three job listings that share the same targeting and reach objectives.

With the behavioural targeting technology going live today, recruiters can purchase this new inventory from August 2009.

Jobsite also announce the launch today of their re-designed pages, including the homepage, offering new advertising options to help better reach candidates as they search on Jobsite. Companies can now purchase leaderboards, skyscrapers and MPUs which are all flash enabled, expandable and can accept video. This new advertising inventory is available on the home, sector and channel pages and can be purchased from today.

Keith Potts, CEO of Jobsite, comments; “Despite the current economic climate there are still thousand of companies looking to recruit and to secure the best candidates they often need to find ways to stand out from their competitors. Our latest offering, alongside the outstanding reach of our group network, allows recruiters to be in front of candidates, not just on Jobsite, but also as they search for news on MailOnline or The Independent, or look to purchase a new car or home on Motors or across Northcliffe’s local sites. The behavioural targeting we’ve developed means that recruiters’ brand or vacancy display advertising will only be seen by the interested job hunters they’re looking to reach. We’re also excited to be able to offer additional advertising opportunities on Jobsite to further help companies build their brand presence with their target audience.”