Jobsite leads the way in Innovative Online Marketing
There were smiles and congratulations all round at Jobsite last night as we added to our growing trophy cabinet by winning the Innovative Online Marketing Award at the Onrec awards!
This was awarded for our 2010 mobile advertising campaign and Video-on-Demand activity.
We ran the largest pre-roll mobile advertising campaign ever in the UK with 15 second versions of our TV ads. They appeared on key mobile sites providing news, sports and business reports including 3, Orange, Sky and ITN, plus an exclusive deal running ads on Nokia’s X Factor app.
With 27% of UK adults now accessing the web on their mobiles, this burst of advertising saw Jobsite’s ads viewed 2.6 million times.
Our Video-on-Demand activity reached the growing number of people who watch TV programmes online; including ITVPlayer,4oD,SkyPlayer and TalkTalk TVCatchUp.
Our ads were played 8.3 million times in Oct-Nov and drove 117,000 visitors to Jobsite.
Having been voted Recruitment Website of the Decade in 2010, we’re already showing that we intend to keep leading the way in the quest for innovation and enhanced user experience!