With planning in full swing for Jobsite’s advertising activity in January we’ve been reflecting on the results of October’s campaign and wanted to share these with you.

New candidates

Our four weeks of TV advertising in October, combined with our other brand campaign activity, resulted in:

• Over 4.5 million visits – 675,000 more than September
• Over 999,400 applications – an average of more than 35,000 per day
• Over 119,000 new candidates registered with us – a huge 55,000 more than September
• Over 134,000 searchable CVs were added – 52% more than September

September and October would normally be similar months for job seeker activity on the site so comparisons between the two provide a really good assessment of what TV delivers. We can also compare year on year but with more external factors coming into play here e.g. economic climate it makes it slightly more difficult to draw conclusions.

Sector wide

The diverse mix of TV programmes that our adverts appear around ensure that we reach people who work across all industry sectors. The below stats demonstrate this but also show once again how powerful our TV adverts are at driving job seekers to Jobsite:

• In the week before our ads went on air we had 2,233 people registering with us who were looking for customer service jobs. During TV we had an average of 6,821 people registering with us each week in this sector.
• In the week before TV we received 34,561 applications for IT vacancies whereas during TV we saw an average of 40,966 applications per week for IT jobs.
• In Engineering, we saw the number of searchable CVs added to our site go from 1,568, the week before TV, to an average of 2,670 per week during our TV campaign.

Lasting memorability

We appeared in Marketing Magazine’s top 20 Adwatch chart, not once but twice for our October campaign. This measures which adverts people most remember seeing recently so it’s great to feature as it shows that our ads stand out and people are remembering them. What’s even more exciting is that the second time we appeared in the chart was almost two weeks after the ads stopped being shown on TV, meaning that they’d really been ingrained in people’s minds. This lasting recall is really important as it helps us to be the first place that people go to look for a job even if that’s not something they’ve got planned for a while.

On this note, data just back from HPI, the independent research company that we use, showed that 84% of people say our ads make them more likely to use Jobsite when they next look for a job. This also demonstrates that our advertising has long term effects and doesn’t just deliver new candidates to our clients whilst it’s running.

Plans for January 2012

As January is the busiest time of year for job hunting we’ve booked a heavyweight four week TV advertising campaign to start from Monday 9th January, which will reach over 40 million adults. We’re also busy signing off activity across other media to help us ensure that we’re the first place people think to head when they’re looking for a new job.

We’ll share this activity with you as soon as it’s confirmed.

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