6 Blogs Inspired by TruLondon6
Barely had the dust settled on two action packed days of learning and sharing at TruLondon6 when some of our best recruitment and HR Bloggers began bringing us their takes on the key topics.
Whilst there will no doubt be many more insights shared over the coming weeks, here are our Top 6 blogs inspired by TruLondon6. We hope you enjoy reading them…
Top Recruitment Tips From TruLondon
This blog is from first time attendee Jon Broadley. He is a software developer, not a recruiter, and gives a refreshing, outsider’s view of what recruiters could (and should) learn from TruLondon6.
Does Talent Grow on Trees? and The Potential of the Video Game Generation!
Experienced HR blogger and benchmarking editor Michael Carty found so much insight around the topics of skill shortages and the potential of the future workforce that it inspired two blogs! These provide a really rich commentary on two topics that matter greatly to recruiters and HR professionals globally.
It’s always a pleasure to feature a post from someone who gets inspired by their first visit to a Tru event and this one is from track leader Amanda Ashworth who gives us her impressions and key takeaways, from those that she will implement to the ones she found frustrating!
35 of the Best TruLondon Tweets
This is a unique take on the event from Swiss based digital marketing manager Herve Peitrequin. He couldn’t attend but, in true Tru style, participated by following the debate through social media channels. These are his top 140 character learnings.
China Gorman came over from the US and has previously guest blogged for us. In this post she looks at the new innovations at TruLondon6 and how they helped to drive a whole new dialogue and level of participation!
If you attended TruLondon6, or followed through Livestream or social media channels, then let us know what your lightbulb moments were…

Recruiter News, October 2012
Jobsite’s October 2012 newsletter contains the initial results of our TV advertising, news of our 9-to-5 buddies social media campaign, plus, these great industry blog articles:
- A day in the lift of a jobseeker
- How interviewers should prepare for interviews
- Future recruitment agency models
Read the newsletter online by clicking here.
TV Campaign Infographic – October 2012
Investing in TV advertising is a big financial commitment and not something that any brand would do on a whim. We’ve created the infographic below to give a visual summary of the facts and figures behind why TV is such an important media, the details of the campaign we’re running this month & the results we saw when we were on TV last October.

The Job Seeker Journey
During the week we have been counting down to TruLondon6 by featuring guest blogs from some of the track leaders previewing the discussions that they hope to have.
On Tuesday afternoon we will be leading two discussion tracks around the Job Seeker journey, covering the pressures and challenges facing those who spend their days looking for a job.
The first discussion will be led by the Evenbase Group Strategy Director, Felix Wetzel, who wrote this blog on the Evenbase website outlining the research that we have done, and seen, and outlining the key parts of the Job seeker’s day. The second discussion will feature the recent Quarterly Recruitment Review findings of jobseeker behaviour.
Some of the key points that we’ll be talking about are:
Three Key Pressures Affecting the Job Seeker
- Doubt, uncertainty, lack of confidence
- Time & effort
- Staying on top of the job search
It’s hardly surprising, given the findings in our recent research that 43% of us feel worse about our job situation than we did a year ago, that uncertainty looms large for job seekers. The principles of job seeking – relevance, speed, emotional state (doubt/uncertainty) – are all illustrated here.
A Day in the Life of a Job Seeker
There are three key times, each involving different activity.
Before work – mainly checking e-mail alerts of new roles. Mostly done whilst eating breakfast or commuting. There is little time for proper searching, hence the need for alerts to give enough information to spark interest in investigating later.
At work – any searching will be covert. Social networking and LinkedIn play a bigger part here.
After work – much more searching is done at this time and this is when company sites will also be researched. Those taking a more passive approach to their job hunt will also look at this time. Most of this activity will be done alongside down time, family time and TV watching.
Job Seekers Prefer Job Boards and use Agencies Less

With confidence and time being major pressure points it’s not surprising that job boards come out ahead – it’s where the jobs are! And it’s where they can set up their e-mail alerts. No candidate has the time to regularly check a large number of corporate career sites so the job board (or aggregator) is where they go to find out who’s hiring. Continue reading “The Job Seeker Journey” »
Follow the TruLondon6 Conversation with Jobsite!
The countdown to TruLondon 6 is almost complete, with attendees and track leaders from the UK, US and Europe preparing to come together in London on 22nd October for two days of lively and energetic discussions around Recruitment, HR and evolving technologies, and how they affect out industry.
If you’ve been lucky enough to get your hands on a ticket, then we look forward to seeing you there!
If you can’t be with us, then your contribution and participation is still important – this is an unconference so you don’t have to be there to take part!
Here’s how you can do it:
Social media is the lifeblood of these events with attendees able to share the key learniongs with a global audience!
If you want to be part then make sure you follow @JobsiteUK on Twitter and also keep watching the #TruLondon hashtag where you’ll find the key links and talking points. Don’t just read though…tweet back and your insights and questions will be raised during the tracks.
If you don’t have a twitter account then set one up straight away! Follow the easy steps on the Twitter website and join in the fun!
Livestream
As at previous events, the Jobsite Studio will be live streaming the best of the conversations for you. This time we will be broadcasting on Monday 22nd October and you will be able to catch all of the discussion on our dedicated Livestream site.
Once again we are lucky to have Dee Dee Doke (Editor, Recruiter Magazine) to pose the questions and keep order during the discussions! There will be a rich range of topics discussed including:
- InHouse Recruiters and Agencies – Partners or Competitors
- Risks v Benefits as Social Media moves from Institution to Individual
- Rise of the Independent Worker – What will Future Workforce look like?
- Day in the Life of a Job Seeker
- HR – Innovators or Followers
- Employer Branding…Getting Your Story Heard
- How Can Job Seekers Get Through to the Right People
Whilst you’re watching the discussions you can put your own questions to the different panels by tweeting with the hashtag #TruQ.
TruLondon Blog
Also keep an eye out for the TruLondon Blog which will be curated for us by Martin Couzins, and will be regularly updated during the event with summaries from the key tracks and interviews with track leaders.
We hope you enjoy the show!

Take Your Sourcing Up A Notch At TruLondon 6
Every TruLondon event offers something a little different and next week’s TruLondon 6 is no exception. 9 talented sourcers will be coming together in their own dedicated space to enlighten, educate and help you solve your resourcing problems throughout the 2 day event.
This guest post, from Katharine Robinson – aka The Sourceress – sets the scene for what you can expect…
“Whether you are a seasoned sourcer or just curious about this mysterious art – #TruLondon is an event that you do not want to miss. It is unlike any ordinary conference – there is no powerpoint, no speakers and no lunch. There are, however, generous portions of conversation, sharing, learning and laughter. It takes place right by Brick Lane so there is usually some curry too!
Define Sourcing
As far as I am concerned, sourcing can refer to anything that gets candidates into the recruitment process.
Each sourcer will have a different speciality. Some are masters of research; they know Search Engines and LinkedIn inside out. Another sourcer might have a marketing and brand background, writing fantastic job adverts and generating quality applications, they will know their job boards as well as all the relevant niche publications and networks. Some sourcers are real networking powerhouses; they know their industry events, they go to as many as they can and they know how to supercharge this activity using social media.
There will be at least 12 world-class sourcers in attendance at #TruLondon next week. So many, in fact, that we have been given out own dedicated space – the Sourcing Lab. And we will also be joined by Glen Cathey – author of the Boolean Black Belt blog!


