Awesome! If there was one word on the lips of most attendees on Day 1 of the Fresh Thinking Series then that was it. From the adrenalin rush of watching and listening to co-presenters Amanda Hite and Scott Stratten to the non-stop flow of ideas and observations with which they wowed the audience, there was a real sense of excitement and a desire to learn and put this new thinking into practice.

Three points stood out from the first day:

• People spread Awesomeness, they don’t spread the mediocre! It’s the awesome that inspires people to talk about your brand, or to share your output…both the awesomely good and the awesomely bad! Clearly the bad isn’t necessarily good, so the key is to give an awesome experience, provide awesome content and get people talking about you. ! More important than SEO and more vital than prize winning writing was the need to make sure that your content has the real X Factor.
• A social media problem is never one! It’s a real life problem, so fix the offline problem. True of so many scenarios, especially the concerns over giving employees access to social media. If they use it post negative comments then the problem isn’t social media. It’s engagement.
• All success online starts offline! Social media doesn’t really change anything – if your service ‘sucks’ then it just ‘sucks harder’ in social media. Focus on fixing your brand, your experience and your employee engagement before expecting online success.

If that’s whetted your appetite then you need to get involved in Day 2! If you aren’t coming along to the London sessions the here’s how to get to be part of the conversation:

Twitter

The #FreshThinkers channel on Twitter was buzzing all day with many people, who were not able to be at the event, joining in and contributing comments. If you can’t make Day 2 then you should really check it out.

HR Happy Hour

At 8.00pm on Wednesday night we will broadcast HR Happy Hour Europe. You will be able to hear Amanda Hite and Scott Stratten run through some of the key points and takeaways from the sessions and answer some of the questions that have been put to them.

The show is hosted on Blog Talk Radio and runs for an hour. You can either just listen through this player or you can also join in by calling our freephone number 0808 189 0334 or connecting through Skype. Calls are free from landlines but mobile companies will charge for calls to this number.

When the show starts you will see the blue Skype button appear next to the contact number. Click on this and then you can either log in through Facebook or follow the prompt to set up an account with Blog Talk Radio. Setting up the account takes only a minute, is free and will give you access to talk to the host (Steve Boese) and to put questions to Amanda and Scott. Logging in through Facebook will put you straight through.

If you want to know what awesomeness is, how to create your digital brand or when to give your people the voice to use social media to promote your business, then you really can’t afford to miss this show!

We look forward to sharing the conversation with you!