A recent survey and report from global recruitment firm Robert Half on ‘How to Attract and Retain Gen Y Employees’ showed that amongst the most important things they look for in a potential employer was a company’s charitable and philanthropic efforts. As one respondent quoted in the report said ‘The companies that stand out most are those that provide for their employees and community just as much as they provide for their customers’.
There were similar findings from research by Walden University in Baltimore which found that Gen Y is supportive of social causes, with 81% donating money, goods or services on an annual basis to such causes. A company with a strong social responsibility makes for an attractive proposition.
Many businesses support of a range of charities, which often instils a similar sense of responsibility in their employees. We have heard of a range of initiatives from creative fundraising to allowing each member of staff ‘charity days’ when they are able to take paid time off work to support a local charity, all helping to create an engaged workforce.
However some companies go much further than fundraising and offering supporting for charities and none more so than niche recruitment business McCarthy Recruitment, who recently won the Best Recruitment Agency to Work For at the 2012 Recruiter Awards. Continue reading “What Charitable Efforts Are You Making?” »