Watch this video to hear the key findings on job seeker behaviour during Winter 2012/13. Are you looking for them in the same places?
Smartphone ownership amongst jobseekers is at its highest level. How they use them in the job hunting process is also evolving, and their expectations are rising. Watch this to find out if your mobile strategy is getting to the right people.
Let us know how you’re reaching out to candidates…
The Autumn 2012 Evenbase Quarterly Recruitment Review of changing UK recruiter and jobseeker behaviour is now ready to download.
This report is conducted on a quarterly basis by independent brand tracking agency HPI, and shows these key findings since our last report:
Average number of advertised vacancies per hiring business has fallen from 7.7 to 6.5
40% increase in temporary and contract roles advertised
11% increase in jobseekers proactively sending CVs direct to employers
Job boards remain businesses’ number one method for finding new staff
63% of jobseekers use 2 or more job boards
Mobile use is on the rise… three quarters of jobseekers own a smartphone, and more now use them to apply for jobs
In our last report we noted a welcome rise in the number of advertised vacancies; however this has fallen back slightly this time. Despite this drop in average number of vacancies, nearly half of businesses (46%) are hiring – the highest percentage since May 2010.
The mix of vacancies has shown a sharp change though, with temporary and contract roles now accounting for 58% of all advertised roles, up from 35%.
The proportion of vacancies that are advertised online has shown a small drop (from 70% to 62%) though job boards remain the number one route to market for both businesses and job seekers. The latter are slightly more promiscuous, with 63% of jobseekers using 2 or more job boards! By contrast 55% of businesses use only one. The number of businesses using the CV-by-email service has more than doubled since February as they try to keep an eye out for good candidates.
Two of the biggest changes this quarter are a rise of 11% in the number of jobseekers considering contacting companies directly (following a slightly smaller decrease in our last report) whilst the number of SoHo business using personal networks to recruit has fallen from 37% to 20%.
The one trend that continues on an upward trajectory is the use of mobile in the job hunting process. 74% of jobseekers now own a smartphone, and whilst searching for jobs, location and company websites remain the functions that are most used there has been a jump to 34% (from 22%) in those using their phones to actually apply for jobs.
As smartphones become more significant as tools for both jobseekers and employers, it will be key for businesses to ensure that their websites have the most important mobile-centric features.
Click on the image below to download and read our Autumn 2012 Evenbase Quarterly Recruitment Review for further insight and commentary on the changes in recruiter and jobseeker behaviour…and let us know how you are finding the market…
This report is run by independent brand tracking agency HPI, and shows two key findings since our last report:
Jobseekers, whilst still downbeat, are showing a spirit of quiet determination to stay competitive
Job boards remain the most popular route to market for recruiters, but they using fewer agencies as personal networks become a more important part of their recruitment mix
Around a third of people surveyed felt that the jobs situation was worse than a year ago, which was broadly in line with our last report, although there is now a slight demographic shift – about 25% of 18-24 year olds thought that things were better than last year, but only 8% of 45-54 year olds and 15% of 55+ respondents felt similarly.
For recruiters there was a sharp drop in vacancies – with a 27% fall in the number of vacancies advertised (from 7.87 per business respondent surveyed last quarter to 5.74 in Spring 2012). The corporates were showing a small increase in hiring, with the number of SMEs and smaller businesses hiring showing a drop.
Other key findings in the report include:
Jobseekers are becoming more pro-active – there’s an increase in the numbers sending CVs directly to companies that interest them. And a desire to see more company information on job boards
Jobseekers are also continuing to use job boards in large numbers
Recruiters are increasing their use of social media and personal networks whilst jobseekers reduce usage of social and business networking