Investing in TV advertising is a big financial commitment and not something that any brand would do on a whim. We’ve created the infographic below to give a visual summary of the facts and figures behind why TV is such an important media, the details of the campaign we’re running this month & the results we saw when we were on TV last October.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From the 5th to the 28th October we’ll be running heavyweight TV advertising to attract new jobseekers to our site.

Previous success

Our October TV campaign last year delivered:

• Over 4.5 million visits – 675,000 more than September
• Over 999,400 applications – an average of more than 35,000 per day
• Over 119,000 new candidates registered with us – a huge 55,000 more than September
• Over 134,000 searchable CVs were added – 52% more than September

Independent research from brand tracking agency HPI also revealed that 88% of jobseekers said that our TV ads would make them more likely to use us (Jan 2012).

For more on the results this upcoming activity is likely to deliver see the blog summarising the success of the October 2011 campaign.

Details of the campaign

• 5th – 28th October
• One off ads during the Ryder Cup golf final, Sunday 30th September, Sky Sports – key for reaching the male audience, particularly those in senior/executive positions
• Reaching over 20 million ABC1 adults overall
• Running more ads on Sunday & Monday evenings as people are more likely to be thinking about job hunting then
• Over 77% of our target audience will see our ad at least once during the campaign – on average they’ll see it over 5 times
• Using a mix of 30 and 10 second ads to maximise the number of times we can be on TV and to remain engaging

Not just TV

Never ones to put all our eggs in one basket we’ll also be running the following activity to ensure that we’re reaching jobseekers multiple times, across various channels: Continue reading “Jobsite’s October TV Advertising Campaign” »

With planning in full swing for Jobsite’s advertising activity in January we’ve been reflecting on the results of October’s campaign and wanted to share these with you.

New candidates

Our four weeks of TV advertising in October, combined with our other brand campaign activity, resulted in:

• Over 4.5 million visits – 675,000 more than September
• Over 999,400 applications – an average of more than 35,000 per day
• Over 119,000 new candidates registered with us – a huge 55,000 more than September
• Over 134,000 searchable CVs were added – 52% more than September

Continue reading “Results of October 2011’s TV campaign” »