Jobsite’s launch TV schedule reaches target audience through programmes including X Factor, Jamie’s Ministry of Food, England World cup qualifier and Formula One

01 October, 2008 – Jobsite today announces details of its launch TV advertising schedule which is centred around some of the UK’s biggest and most popular TV programmes including X Factor, Coronation Street, Jamie’s new Ministry of Food series, the England World cup qualifier and a number of high profile Formula One races. The campaign commences on Monday 6th October on one of TV’s highest profile nationwide advertising slots, when the first Jobsite advert will be premiered during the central advertising break on Coronation Street (at 19.45hrs) attracting a potential audience of over 9 million viewers.

Over 4,000 Jobsite TV ads will be broadcast over the duration of the four week heavyweight campaign, with an average of over one hour and 15 minutes of Jobsite airtime per day to help successfully reach the overall campaign’s target audience of 95% of ABC1 working adults across the UK.

The ads will appear around programmes that index highly against Jobsite’s target audience to ensure that they continually see the Jobsite message as they switch between channels and programmes. Other prominent advertising slots confirmed for October include; Al Murray’s Happy Hour on ITV and Peter Kay: Britain’s got the pop…, Dispatches, River Cottage and Four Weddings and a Funeral on Channel Four. In addition, Jobsite’s TV ads will also be appearing on prime time viewing slots across multiple satellite channels including Sky, C4 digital and IDS, ensuring that 45.5 million adults get to see the adverts over the campaign period.

A total of three Jobsite ads will be run at launch all featuring UK acting talent Max Beesley. Two of the exciting ads will run simultaneously for the first two weeks with a third product specific advert introduced in weeks three and four. A fourth TV advert specifically targeting traditional January jobseekers will be introduced in January as part of the second activity burst.

Commenting on the launch schedule, Keith Potts, Jobsite CEO says; “An effective TV campaign needs to combine outstanding audience reach with targeted positioning – ensuring you are in the right place, at the right time, to pick up the right viewers. We believe our ABC1 23 – 45 year old targeting, combined with our programme reach and relevance will deliver one of the most effective TV campaigns on the market for our clients. The sheer scale, scope and investment behind our TV programming clearly illustrates to all our clients how serious Jobsite is about increasing its brand awareness.”

The TV activity spearheads Jobsite’s £15 million heavyweight multimedia advertising campaign which is the largest ever undertaken by a recruitment brand in the UK. Alongside the TV campaign, Jobsite will be running radio adverts across major local and regional commercial radio stations including Virgin, Capital, Magic, BRMB and Real Radio Scotland. This will be supported by a heavyweight national print campaign across Jobsite media partners including Associated Newspapers (comprising The Daily Mail, Mail on Sunday, Evening Standard, Metro and London Lite) Northlicffe Media and Clyde & Forth. Online, Jobsite will be increasing existing spend by over 50% with an extensive PPC and banner campaign.

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