We have been very busy over here at Jobsite, in just three months; we have improved our position in the marketplace by changing our marketing focus from reach to relevance.
Research from HPI brand tracking showed 30% of millennials — those born after 1980— found TV ads from major job sites “boring and uninspiring”, whilst further 23% could not tell the difference between them. To start a more meaningful conversation with our target audience on their terms and in their space, Jobsite have put an end to TV advertising and invested in a new digital, editorial strategy— to create, curate and connect distinctive content. Continue reading “An Ecosystem of Content” »
Image courtesy of Colin Farmery – Portsmouth FC
Yes, community, enterprise and innovation are core to our culture. Jobsite is a very successful British business; when we launched in 1995 the total UK internet population was 40,000. That was pretty forward thinking, and we aim to remain forward thinking. Continue reading “Portsmouth Football Club Sponsorship – Stakeholder Interview” »
As UK millennials reached for their newly charged mobiles and phablets; Jobsite was able to confirm record numbers of people looked for a new job with traffic levels rising from 4pm and peaking at 6pm.
Jobsite.co.uk reported a 28% increase in people looking for a new role on Boxing Day, with those living in London and seeking a new role in Engineering, keenest to get a head start. Continue reading “Boxing Day Multi-Screeners Drive Record Mobile Traffic” »
Jobsite was delighted to win the NORA Best Generalist Job Board award, as voted by candidates, at this year’s award ceremony. The fourth win for Jobsite in this category, the NORA award is the only one of its kind that asks candidates who they would vote for.
Beating job board generalists CV Library, Reed, totaljobs and Monster, the award shows that Jobsite’s investment in customer service is appreciated by jobseekers. As Institute of Customer Service members, Investors in People, and Big Tick Responsible Business award winners, the latest NORA win for Jobsite cements its place as a trusted recruitment site.
As corporate sponsors of Wear It Pink, Jobsite donated £10,000 to Wear It Pink, and was joined by 22 companies at Langstone Technology Park and CityJobs in London to raise a further £1,000 on Friday 25 October, when they went pink in support of Breast Cancer Campaign.
Langstone Technology Park, where Jobsite is based, was turned pink for the day, too, seeing footfall of over 500 people through Reception where Jobsite’s banners and posters raised awareness of Wear It Pink.
Here at Jobsite we’re pretty forward thinking and part of our ethos is reflected in our approach to mobile. You see for example we hardly ever do that – call it mobile, like it’s something separate. This is because as we all know candidates and recruiters use a cycle of technology every day; for most it goes something like this:
That’s why we’ve recently launched responsive job search pages (they change depending on the screen you are looking at them on), responsive ‘I might want to be a Jobsite.co.uk customer’ pages, an updated iPhone and iPad app, and mobile that connects you to your cloud so that if you have saved a CV in the cloud then you can, as well as search and find, also apply for a job. Et viola – Jobsite jobs on the go in a nutshell. http://youtu.be/fFrGgXdXGXA
Mike Walls’ experience of the recruitment and employment sector spans two decades, in that time he has seen trade print and event marketing domination give way to digital, social media and now mobile. In a career that has spanned senior commercial roles with Reed Business Information, Totaljobs Group, Jobsite, Evenbase and Daily Mail Group (dmg) we are interested to know…
“Has doing business with recruiters changed?”
In principle – No. Recruiters still need to find candidates, so the standard act of employing an individual still applies. However, Technological change means the market has become extremely competitive as people can move much more freely and have a wider access to jobs they can apply for. Social and referral models will continue to grow and recruiters need to remember that candidates have a ‘voice’ that makes the process much more two way. So much of the change, has favoured the candidate and therefore, recruiters need to do more with their brand and what that means in the market.
“You’ve navigated several major recruitment brands through three recessions. What three tips would you give?”
“How has technology impacted the role of Managing Director?”
The key impact relates to improved business intelligence/research and how accountable you are for every decision made. The fluency and pace of communication; flexibility; reaching out in different mediums; increasing access; provides a greater insight into how we position the group moving forward. I must admit, at the same time it can be a distraction if people spend time checking emails every five minutes, so whilst, technology is designed to save time and energy, it’s important to remember that technology can erase the human touch if it’s carried too far. Having said that; I could not live without my ipad / iphone.
“How do you share information?”
My preference is to talk to people. Face to face enables clearer communication and little room for misunderstanding. However, with the pace of change and pressure of work commitments, this is not always feasible. The more you share and the more people can reference, the higher the engagement of employees.
“What do you like about your job?”
Working with like-minded passionate people.
“What do you dislike about your job?”
Feedback that is not presented in a constructive format.
“What one change in the past 20 years has had the biggest impact on the recruitment and employment industry to date?”
Apart from the legislative changes, freedom of movement around the world, the obvious answer is the internet and the launch of Jobsite.co.uk!
Sophie Relf, Jobsite Marketing Director, shares some of the brand changes that Jobsite is moving through to reaffirm its identity.
Over the last few months, the Jobsite team have been focused on articulating the Jobsite brand more directly. We have refreshed the branding on our recruiter pages and our sales collateral. We made these style and tone changes in response to what our advertisers and candidates have told they like and want from us. For example, our Account Managers are very good at talking to clients and sharing recruitment insight with them. We’ve followed that conversational tack in our copy and tone too.
Another key change in our marketing approach is a focus on giving customers and candidates voice; we believe that recruiters, hiring managers and business owners are often best placed to advise on job hunting. What we have done is created spaces, on our Facebook pages, Twitter and YouTube channels, where our customers and candidates can share views and gain key insight into careers.
We are opening up our blog pages as well, whether for clients or candidates, so that if Jobsite users have a good experience to share or advice to give, they are able to spread the word through Jobsite. Our support of evangelising good advice also fits with our social good programme where we are keen to maximise the impact of communities that we support. Social good and our community ties are a core part of our culture and brand identity.
For more information on Jobsite brand activity please email email@example.com