How big data can help you make sales

Listening to customers has always been at the heart of good selling. But sometimes there’s a gap between what they say they want and what they actually do. Big data is about gathering up all the minute behavioural clues we leave behind in our digital lives and helping businesses find better ways of selling.

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At the heart of big data is one simple idea: ‘actionable insights’, which means sifting through the oceans of data to find the hidden patterns that can help identify new sales opportunities or new ways of constructing offers.

Sales and the recession

We all know that ‘The Great Recession’ changed everything. But how did it affect the world of sales in particular? Let’s investigate…

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Get ready to breathe a sigh of relief. The National Institute of Economic and Social Research predicted in May that the UK economy “will grow by 2.9 per cent in 2014 and 2.4 per cent in 2015”. What does this mean? Well, in the words of Forbes contributor John S. Tobey: “The Great Recession is now behind us.”

The latest salaries and vacancies data for sales roles

Analysts, graduate execs, field sales execs and others are among the big winners in a survey that looks at the past 12 months in sales…

Which roles are the most in demand?

There was an explosion in roles for charity fundraisers and graduate sales execs, each showing more than double the number of vacancies of the previous year. Sales admins, trainee recruitment consultants, field sales execs and sales reps also saw a rise of 50% in the number of roles advertised.

What’s it like to live and work in Singapore?

Known for clean streets and disciplinarian police, Singapore is often cited as a model of civic governance. But what is it like for someone looking to make a career there?

Singapore is a tiny island republic off the southern tip of Malaysia. Since independence in 1963, it has become one of the world’s richest nations, with the third highest GDP per capita in the world (just behind Qatar and Luxembourg). In that time, though, it’s only had one party in government and three Prime Ministers, two of whom were father and son. And yet despite its authoritarian government,

Nepotism – Is it what you know or who you know that counts?

Nepotism isn’t a victimless crime. When hiring and promotion decisions are taken for reasons other than experience, effort and talent, businesses undermine themselves and deny people a chance to make the most of their careers. And that’s why the best employers are looking to stamp it out…

The Prime Minister, the Mayor of London, the Archbishop of Canterbury and the second and fourth in line to the throne all went to the same school. And, despite fewer than one in ten people being privately educated, fee-paying schools provide more than a third of MPs, more than half of