We have posted before about the challenges facing the engineering sector in attracting candidates – particularly among women. But how can this trend be reversed? One recent answer to this question may be surprising to some: children’s toys.
Stanford Engineering graduate Debbie Sterling is the inventor of a new construction toy that’s designed to inspire more girls to become engineers. “Goldie Blox”, the funding for which was raised on Kickstarter, has certainly created a lot of discussion – but can giving such toys to children really alter their future careers?
“Research shows that the earlier kids get interested in math and science, the more likely they are to go into those fields as adults,” according to Goldie Blox publicity. “Unfortunately, girls are losing interest in math and science as young as age 8. Take a walk through a toy store and you can begin to see why; the ‘blue aisle’; is filled with construction toys and chemistry sets, while the ‘pink aisle’ is filled with princesses and dolls.”
While Goldie Blox has definitely been designed to fit into the “pink aisle” (risking the kind of controversy that greeted Lego Friends – the ‘pink Lego’ of 2012 that attempted to win girls over), it also takes its cue from scientific perspectives on childhood play. Goldie Blox taps into girls’ developmental strengths – their verbal skills, particularly – to help get them more interested in building and design. Continue reading “Child’s play: what’s the link between toys and careers?” »
Are you still unsure whether to be using Google+? In this guest post Katrina Collier, a speaker and trainer on using social media as part of a job hunt, looks at why you can’t afford to ignore it any longer…
“Google+ has been the slowest of all the social networks to be adopted by job seekers. Personally, I’m a late adopter as it took me a while to be convinced of its value. However, I no longer think you should ignore it. In fact, I think it’s time you embrace it.
Like most social networks it’s easy to get set up – click the link and follow the steps. If you’re creating a new email account for it, it would be wise to keep it professional so make a great impression.
1. Use a great cover shot & profile picture
Because my friend Charlie Duff uses Google+ for work and play, she’s a great person to use as an example.
What do you think of her cover shot? I love it! Immediately you know that Charlie is fit & active and her profile picture is welcoming and professional. It’s a great balance. Continue reading “Ignore Google+ at Your Job Search Peril!” »
With more job seeking advice focusing on the importance of networking, and building the widest network of contacts, it can often seem daunting to those who aren’t sure how to get started. In this blog, career consultant Simon North tells you how to go about it, a step at a time…
“Sometimes it’s useful to understand molecular chemistry! This isn’t some sort of test; it’s just about the concept of understanding how individual atoms attach to one other and build out into a stronger structure. Every molecular structure starts somewhere and when it comes to networking in order to build your own support structure, you are the starting point. Get a blank sheet of paper and put your own name in the middle it. Think about how you’re going to build out your structure without any sort of pressure on you to network in the traditional sense.
Following the steps below will help you on your way…
It’s that time of year when the stories get taller, the egos get bigger and everyone’s looking out for themselves. That’s right…The Apprentice returns to our screens tonight at 9pm on BBC1 for another series of back-stabbing, in-fighting and a shot at the crown!
No doubt the ups and downs, triumphs and disasters, arguments and unlikely alliances will be keeping us hooked and providing a lot of office chatter in the weeks ahead.
This year you don’t need to choose a Ricky Martin from a Stuart Baggs – we’ve provided you with this sweepstake kit to print out, so that your friends and co-workers can join in the fun, ready for the first time we hear the words “You’re Fired!!”
In our continued effort to keep you informed about the different opportunities out there, and to give you the insights that will help you in your job hunt, we sat down with Mark Fagan to talk about graduate jobs in the digital industry.
Mark is Chief Performance Officer at the digital agency iProspect, and also leads their graduate recruitment programme.This blog post looks at the range of jobs available at digital companies, the ways in which they are recruiting, and the central qualities they are looking for in their candidates.
We are a global digital performance agency. That means that we’re a data and technology business that create and deliver innovative campaigns for our clients across a range of channels.This is still predominantly within the search space –PPC and SEO – but increasingly we’ve expanded into other areas too. As the web has evolved, we have evolved as well. So we’ve created the social team, the content team and a number of other product sets across iProspect as well.
Our employees are the lifeblood of our business, and much of our time is spent ensuring that we are attracting the top talent. Like the digital industry as a whole, we’re growing, and attracting the best new people is vital to that growth. Continue reading “Opportunities for Graduates in the Digital Sector” »