Most appealing jobs for Generation Z revealed…

From a study conducted earlier this year, Jobsite can exclusively reveal Product Design, Web Development and Engineering are now the most appealing jobs for teens.

They’re the first digital natives, social media savvy with a conscience to boot –it’s no surprise Generation Z are coming to transform the job market. Where there once were hordes of teenagers willing to queue around the block for a chance at stardom, today our teens want to make the world a better place – one innovation at a time. The UK has long been suffering from a skills shortage in technical areas, so no doubt this news will be music to many employer’s ears.

Image: Adobe iStock

Whilst entertaining still remains a popular choice, the rest of the list paints an interesting picture of Generation Z. High positions for careers such as law and journalism show a need to be engaged with society, whilst the appearance of medical and emergency services show their compassion. On the whole we see a need to create, to learn and to share.

Full lists are as follows:

Most appealing: Least appealing:
  1. Product designer
  2. Developer
  3. Engineer
  4. Entertainer
  5. Lawyer
  6. Doctor
  7. Teacher
  8. Journalist
  9. Emergency services
  10. Pilot
  1. Politician
  2. Builder
  3. Civil Servant
  4. Hairdresser
  5. Soldier
  6. Estate Agent
  7. Banker
  8. Accountant
  9. Marketer or Public Relations
  10. Nurse


Perhaps less surprisingly, politics have topped the list of least appealing roles amongst this age group. It would appear mistrust from involving expenses scandals, as well as an uncertain political climate in the wake of Brexit has taken its toll. The government could also be considered responsible for limiting the appeal of jobs in nursing and the civil service after pay caps and freezes have left workers stretched and without clear progression prospects.

The social conscience which characterises this generation can be seen throughout the list, as some of the other least trusted professions such as builders, bankers, and estate agents lack popularity.

Overall, this shows today’s teens are ambitious and willing to take their luck into own hands. They are searching for meaning in their work beyond financial compensation and have an appetite to solve the problems in society. If leveraged correctly by employers, Generation Z will be a force to be reckoned with for UK businesses.

In response to these findings, Jobsite has analysed the StepStone UK database of over 13m profiles to highlight the real career paths of workers in the top 3 professions.

Product Design

Product design is to create a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.

Starting salary: £27,500

How long until you reach director? 14 years and 7 months

Find out more about a career in product design here.

Web development

Developers are the force behind everything you can do with a computer or online. This includes the research, design, programming, and testing of computer software, web applications and digital products.

Starting salary: £28,000

How long until you reach director? 13 years and 8 months

Find out more about a career in Development here. 


Engineering is the application of mathematics and science to invent, innovate, design, build and improve structures, machines, tools, systems, components, materials, processes, solutions, and organisations.

Starting salary: £28,000

How long until you reach director? 18 years

Find out more about a career in Engineering here.

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Notes: Numbers from independent research of 1000 16-18 year olds and career paths from StepStone UK database.